The Digital Printing Trend in Fashion

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The Digital Printing Trend in Fashion

Story by Anton Adianto

During the past year, digital printing has been the fad in international fashion industry. Large fashion houses such as Helmut Lang, Zac Posen and Valentino have also applied this novel method in their creations. Generally the designs have garnered positive feedbacks from fashion lovers. This method has some winning points in terms of production time and cost and Indonesia has also caught up in the hype. Creativity in design, coupled with the right kind of materials, has resulted in hundreds of pretty patterns that charm lovers of digital printing in fashion throughout the country. Several local designers have prominently used digital printing in their latest creations. What are the thoughts of the designers regarding this method? Read on to find five questions asked to four up-and coming designers who have made digital printing in fashion popular here.

The digital printing designers are: VONE by Ivonne, Nikicio, Patrick Owen and Rinda Salmun.

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This article was published in the Indonesia Design magazine (64th Edition) in 2014.

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