Story by Anton Adianto | Photo by Mochamad Ramadan & Holiday Inn Express Semarang Simpang Lima
Genius and smart are two very diﬀerent things. You don’t have to be a genius to be able to pick the right accommodation during a trip. Yet we have to think smart so that we don’t end up picking an aﬀordable hotel that provides sloppy service, uncomfortable rooms and inadequate facilities. Or, in the words of Robert Kiyosaki, a famous motivator and writer, “You have to be smart. The easy days are over.”
This article was published in the Indonesia Design magazine (61st Edition) in 2014.