Interview: Joshua Simandjuntak

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Brand Yourself!

Interview by Anton Adianto | Photo by Bagus Tri Laksono & Karsa Doc.

Balancing a pure idealistic concept with what the market demands, is one of the many challenges faced by designers. At least that was the predicament repeatedly highlighted by furniture designer Joshua Simandjuntak, who also happens to be the chairman of Furniture Designers Association (HDMI – Himpunan Desainer Mebel Indonesia), during a chat with Anton Adianto of Indonesia Design at his place of work in Kayu Putih, East Jakarta.

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This article was published in the Indonesia Design magazine (60th Edition) in 2014.

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